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Google Tag Manager Specialist - Freelance

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Location
United Kingdom
Twine

Job Description

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client is seeking assistance in resolving tracking issues across multiple accounts using Google Tag Manager. This project involves implementing and configuring tracking tags correctly to ensure accurate data collection and reporting within Google Ads.

Responsibilities:

  • Analyze and identify the existing tracking issues within the client's Google Ads accounts.
  • Develop a comprehensive understanding of the client's tracking requirements and goals.
  • Set up and configure Google Tag Manager to facilitate the implementation of tracking tags.
  • Implement and test various tracking tags, such as conversion tracking, remarketing, and event tracking, within Google Tag Manager.

Requirements

  • Proven experience with Google Tag Manager and its integration with Google Ads.
  • In-depth knowledge of tracking tags, event tracking, and conversion tracking within Google Ads.
  • Familiarity with web analytics platforms and data tracking methodologies.
  • Strong problem-solving and analytical skills to identify and resolve tracking issues.
  • Attention to detail and the ability to maintain data integrity.

Advice from our career coach

To be successful in this role at Twine, a candidate should have a strong background in using Google Tag Manager and understanding its integration with Google Ads. Here are some tips to stand out as an applicant:

  • Demonstrate your expertise with Google Tag Manager and showcase any successful projects where you have resolved tracking issues.
  • Highlight your knowledge of tracking tags, event tracking, and conversion tracking within Google Ads.
  • Showcase your familiarity with web analytics platforms and your experience in implementing data tracking methodologies.
  • Emphasize your problem-solving and analytical skills, providing specific examples of how you have identified and resolved tracking issues in the past.
  • Make sure to emphasize your attention to detail and ability to maintain data integrity, as accuracy is crucial in this role.

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