Manager, Digital Marketing

Bond Vet is on a mission to strengthen the human-animal bond through better pet care. We offer primary and urgent care, so we’re there for pets when they need us most. Our clinics are designed with pets and people in mind: warm, friendly, and highly sniffable. We balance this design with a strong focus on technology, all built in-house, which means we can easily innovate our systems to improve the veterinary team, pet, and client experience.

Bond Vet is revolutionizing the veterinary care industry, and we're seeking a results-driven Digital Marketing Operations Manager to spearhead our digital marketing initiatives. This critical role will be responsible for coordinating with external agencies, managing paid media campaigns, overseeing SEO and CRO efforts, leading email marketing initiatives, and ensuring timely web content updates. The ideal candidate will possess expertise in reporting and data analytics to drive insights and optimize campaign performance.

This is a full-time position open to remote candidates or a hybrid work model based in our office in Chelsea, New York City.

Key Responsibilities:

• Agency Coordination: Serve as the primary point of contact for external agencies responsible for digital marketing initiatives. Collaborate closely with agency partners to develop strategic plans, set objectives, and ensure alignment with business goals and brand guidelines.
• Paid Media Management: Oversee the planning, execution, and optimization of paid media campaigns across various platforms, including Google Ads, Facebook, Instagram, and other digital channels. Monitor campaign performance, adjust targeting and bidding strategies, and optimize ad creative to maximize ROI and achieve KPIs.
• SEO and CRO Optimization: Lead efforts to improve organic search visibility and website conversion rates through strategic SEO and CRO initiatives. Conduct keyword research, optimize on-page content, and implement technical SEO best practices to enhance site performance and drive organic traffic growth.
• Email Marketing Support: Execution and building of email marketing campaigns, including list segmentation, content creation, A/B testing, and automation workflows. Leverage email marketing platforms to nurture leads, engage customers, and drive conversions while ensuring compliance with best practices and regulations. Ideal candidate will have Braze experience.
• Web Content Updates: Manage the ongoing maintenance and updates of the company website, including content creation, landing page optimization, and user experience enhancements. Collaborate with cross-functional teams to ensure website content is accurate, relevant, and aligned with marketing initiatives.
• Reporting and Data Analytics: Develop and maintain reporting frameworks to track key performance metrics, analyze campaign results, and provide actionable insights to stakeholders. Utilize data analytics tools to identify trends, uncover opportunities, and optimize digital marketing strategies for continuous improvement.
• Budget Management: Monitor digital marketing budgets, track expenses, and allocate resources effectively to maximize ROI and achieve business objectives. Identify opportunities for cost optimization and efficiency improvements across all digital channels and initiatives.
• Cross-Functional Collaboration: Partner closely with internal stakeholders, including Marketing, Sales, Operations, and IT, to align digital marketing initiatives with broader business goals and ensure seamless integration with other marketing channels and initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
• 5+ years of experience in digital marketing, with a focus on paid media management, SEO, CRO, email marketing, and web content management.
• Proven track record of driving results through digital marketing initiatives, including successful campaign execution, lead generation, and revenue growth.
• Expertise in data analytics, reporting, and performance measurement, with proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other digital marketing platforms.
• Strong project management skills with the ability to prioritize tasks, manage timelines, and coordinate resources effectively in a fast-paced environment.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels of the organization.
• Detail-oriented mindset with a focus on accuracy, quality, and continuous improvement in digital marketing practices and processes.
• Passion for staying abreast of industry trends, emerging technologies, and best practices in digital marketing and data analytics.
• Past experience managing agencies.

We Offer:

• Support for your physical and mental wellness: medical, dental & vision plan options and access to mental health support programs
• Time for you and loved ones: great PTO, paid parental leave over your time at Bond Vet, discounted Bond Vet services for pets
• Dedication to your financial future: competitive pay, 401k match, commuter benefits.
• A place to grow: culture that is centered in learning and development, career pathing, mentorships, empowerment and trust

Compensation will fall between $70,000 - $100,000 annually based on experience.

Join us at Bond Vet and play a key role in shaping our digital marketing strategy to drive growth, engagement, and brand awareness in the veterinary care industry. Apply now to join our dynamic team dedicated to redefining pet healthcare and creating positive experiences for pets and their owners.