Marketing Specialist

Marketing Specialist

As the Marketing Specialist, you will play a pivotal role in shaping the growth trajectory of Storable. You will be responsible for developing, executing and measuring comprehensive marketing campaigns tailored to the unique needs and challenges of the self-storage industry, working in close collaboration with the corporate marketing and sales teams. This role requires a creative thinker with a data-driven mindset, capable of developing and implementing effective marketing strategies across various channels.

You will lead the development and execution of marketing plans consisting of multi-touch, multi-channel programs, including both inbound and outbound tactics to meet pipeline requirements of our target segments.

Key Responsibilities:

Marketing Strategy:

• Execute a comprehensive strategy specifically for both landing new logos and expanding customer relationships, aligning with overall MQL goals and marketing objectives.
• Collaborate with the sales, customer success and product marketing teams to understand the distinct characteristics and preferences of this market in order to build campaign plans that meet pipeline and bookings targets.
• You'll help strategize how to scale existing digital channels and launch new channels with a customer-centric approach.

Campaign Development and Execution:

• Ideate, execute, and measure multi-channel marketing campaigns designed to resonate with target audiences and drive qualified MQLs.
• Understand and improve campaigns using compelling solutions-based messaging and positioning tailored to the self-storage segment.
• Manage campaigns and workflows in Hubspot with a tight integration into Salesforce for accurate reporting.
• Work closely with event marketing to optimize the promotions and demand gen results for our third party trade show events, owned events and virtual webinars.
• Collaborate with our product marketing team to execute and measure GTM product and feature launch campaigns.

Collaboration and Cross-Functional Partnerships:

• Work closely with cross-functional teams, including sales, creative, revenue operations, comms + events, and product marketing, to ensure seamless execution of campaigns.
• Foster strong partnerships with internal stakeholders to align marketing efforts with business goals.

Measurement and Goals:

• Set and track marketing campaign measurement that ties into pipeline and bookings, regularly reporting on the performance of marketing initiatives.
• Work closely with the revenue operations team to ensure campaigns and measurement are set up properly for maximum business impact.
• Optimize campaigns based on performance metrics and feedback from the sales team to maximize effectiveness.

Quarterly Marketing Plans:

• Assist with the development and management of quarterly marketing plans, outlining key activities, channels, targets, and expected outcomes.
• Maintain the health and growth of evergreen marketing channels including always-on drip emails and paid ads.
• Continuously assess and refine plans based on results and market dynamics.

Qualifications:

• 1-3 years experience in B2B marketing, with a focus on new business acquisition and digital marketing.
• Strong understanding of marketing principles, tactics, and strategies.
• Excellent communication and interpersonal skills.
• Experience with the following tech stack is a plus: Salesforce, Hubspot, ABM tool, Google Ads, Google Analytics.
• Data-driven mindset with the ability to analyze and interpret marketing performance metrics.
• Experience working in a collaborative, cross-functional environment.
• Bachelor's degree in Marketing, Business, or a related field.

Pay Transparency at Storable
At Storable, we believe in the power of transparency to help our employees Do More and Be More. We value our employees and want to ensure equity and fairness in compensation, which is why we make sure to include the salary range or hourly rate in each job posting.

We’re happy to discuss compensation further during the interview process because we believe that open communication leads to better outcomes for everyone. We’re committed to creating an inclusive environment where all employees are valued for their unique skills and contributions.

By applying to work with us, you agree to this pay transparency policy and to the idea that transparency leads to growth, both for individuals and for our company, Storable, as a whole. The range listed below is only representative of base salary. Every role at Storable has a variable incentive. Please talk to your recruiter about the variable pay plan and earning potential for this role.

All applicants must be currently authorized to work in the United States on a full-time basis.

Location: REMOTE

• Storable is a fully distributed company, but is currently only registered for employment in certain states. To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, DE, FL, GA, ID, IL, IN, KS, LA, MD, MI, MO, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY

About Us:

At Storable, we believe storage operators should have one partner they can trust to help you get the results they need for their business. That’s why we’ve built the industry’s first fully integrated platform that offers facility management software, facility websites, marketing programs and services, payments, and deeply integrated tenant insurance capabilities all in one solution.

We leverage our platform in combination with our over 25 years of storage industry expertise to help our thousands of storage customers achieve their tenant experience and operational efficiency objectives every single day.

• Generous health coverage for you and your family, including short- and long-term disability coverage, two-times base salary company-provided life insurance, emergency loans, legal coverage and more.
• 401(k) match after 60 days, 100% vested after 1 year
• Employer contribution to your HSA, plus a HRA to help offset your deductible.
• Engage remotely! Since 2020, we’ve transitioned to a fully remote environment but that doesn’t mean we’re not connected. We continue to run regular contests, trivia games, and virtual happy hours!
• Instant-access and flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy. No waiting to use it or need for accruals.
• Do More, Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in scuba certification classes, travel overseas, and redo their back patio among many other things.
• Company anniversaries, birthdays, weddings, adding children to a family, first-time home buyers and more are celebrated.
• We encourage you to get active in the community by joining one of our offsite volunteer and community service events and by using volunteer PTO time.
• Self-care matters, so we offer the opportunity to take a load-off and enjoy a mental health day outside of your normal PTO time.
• Fully-paid parental leave: 12 and 6 weeks for primary and secondary caregivers respectively.
• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.
• Caregiver Leave: four weeks of fully paid time away from work to take care of aging dependents or family members, if needed.
• Monthly home data stipend added directly to your paychecks to help cover the cost of home internet, plus a home office sign-on bonus of $250.
• Comprehensive fertility care to support your journey towards parenthood. From fertility treatments to consultations, we've got you covered.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
• We offer financial experts to all our team members to help you make informed decisions and achieve your financial goals.
• We offer break initiatives that promote relaxation, ensuring you can recharge and bring your best self to both work and personal endeavors.
• Early Wage Access with DailyPay, this is an optional benefit that allows you to get your pay any time before payday and easily track how much you’re making.
• Direct Student Loan Payment Program, Storable has partnered with Fidelity to make a contribution directly to your loan servicer, some qualifications and eligibility rules apply.

Don't check all the boxes? Studies have shown that women and people of color are less likely to apply for a job unless they meet every single qualification, especially in the tech industry. At Storable, we are devoted to strengthening and upholding a diverse, inclusive, and authentic workplace. If you’re excited about this role but your professional background doesn’t perfectly align with the qualifications above, we encourage you to apply. Even if this role isn’t the right match, we would love to have your resume on file for future opportunities!

Storable is committed to providing equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Storable will provide reasonable accommodations for qualified individuals with disabilities.

Important Notice: Protect Yourself from Fraudulent Activities Targeting Job Seekers

We’ve been made aware of fraudulent activities where an individual or group is pretending to represent Storable, attempting to deceive job seekers by using our company's good name and stellar reputation.

To protect yourself, please consider the following guidelines:

- Official Communication: All genuine communication from Storable will come from official email addresses, ending in “@storable.com.” Be cautious of any communication that doesn’t match this criteria.
- No Unsolicited Offers: We do not extend job offers without a formal interview process. If you receive an unsolicited job offer claiming to be from Storable or any of its representatives, it’s a red flag.
- Verification: If you’re uncertain about the legitimacy of any job offer or communication claiming to be from Storable, please directly contact our HR department directly at [email protected] for verification.

Your security and trust are paramount to us. If you suspect you’ve been contacted by someone falsely claiming to be from Storable or using our company's name for any dubious purpose, please immediately report the incident to [email protected]

We’re committed to ensuring a transparent and secure hiring process.

Thank you for your vigilance and interest in joining our team.