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Senior Digital Analytics Manager

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Job Description

Do you thrive on data, optimization and guiding Ad Operations?

Then Jobber might be the place for you! We’re looking for a Senior Digital Analytics Manager to be part of our Finance & Operations Department.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn’t like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That’s why we put the power and flexibility in their hands to run their businesses how, where, and when they want!

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada’s Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail’s Canada’s Top Growing Companies list, and Deloitte Canada’s Technology Fast 50™, Enterprise Fast 15, and Technology Fast 500™ lists. With an Executive team that has over thirty years of industry experience of leading the way, we’ve come a long way from our first customer in 2011—but we’ve just scratched the surface of what we want to accomplish for our customers.

As the Senior Digital Analytics Manager, your role is to maintain and advance our measurement capabilities to help Jobber be a leading data-driven organization. You will be responsible for measuring customer behaviour on and across all the digital experiences we build to empower our businesses with valuable insights that help them make better, more informed decisions.

The role:

  • Partner with Demand Generation, Business Technology, and Revenue Operations to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, SQL data wrangling, and reporting
  • Architect digital analytics solutions through a standard, universal lens across primarily Jobber’s marketing site, with additional focus on reliability, scalability, performance, and compliance
  • Lead any technical troubleshooting on ad tracking issues and provide optimization recommendations
  • Be driven by the integrity of analytics data collection, ensuring Jobber can be guided by quality data and insights
  • Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective
  • Use JavaScript, Swift, or Java to write tech specs, code samples, and build digital analytics solutions for web or mobile
  • Be a subject matter expert for robust digital analytics solutions for web and mobile application tagging (data layer, JavaScript libraries, SDKs, tag management systems, Firebase, etc.), tracking (clickstream analytics, usability analytics, content analytics, DMP, media pixels, etc.), and reporting (SQL, DBT, LookML, etc.)
  • Follow and help define the roadmap for digital analytics implementation to align all stakeholders with the business's top priorities and expected outcomes, assess progress, and recalibrate when required

To be successful, you should have:

  • 5+ years of experience implementing digital analytics tracking solutions for web and/or mobile
  • 5+ years as a power user or administrator for Adobe Analytics, Google Analytics Universal Analytics, Google Analytics 4, or Snowplow Analytics
  • 3+ years defining data layer requirements and structures
  • 3+ years of experience as a power user of a tag management system (Adobe DTM/ Launch/Tags, Google Tag Manager, Ensighten, Tealium, etc.)
  • Solid experience enabling digital analytics tools, such as Adobe Analytics, Amplitude Analytics, Google Analytics, Google Analytics for Firebase, and other marketing/measurement technologies such as Adobe Audience Manager, Adobe Target, AppsFlyer, Adjust, Branch, DoubleClick Campaign Manager, Display & Video 360, Google Search Ads 360, conversion pixels, etc.
  • A good understanding of web standards such as HTML, JS / JSON, etc.
  • Experience working with ad platforms such as Google Ads, Facebook Ads, and Bing Ads and app marketing ad platforms such as Apple Search Ads
  • Experience with digital analytics QA tools such as Omnibug, Charles, Fiddler, HTTP Toolkit, ObservePoint, etc.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, 1st party and 3rd party cookies, data layer, tag management systems, report suite configuration, etc.
  • Comfort with technical documentation and independently developing innovative, untested solutions
  • Comfort and exposure to working with JavaScript, in XCode, or Android Studio
  • Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business

It would be really great (but not a deal-breaker) if you had:

  • Product Management, Web Development, or Tech background
  • SQL, Google BigQuery, DBT, Looker experience

What you can expect from Jobber:

Having been named as a Top 10 Great Place to Work in Canada, we walk the talk. Here are just some of the great things you can expect from us:

  • A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, RRSP matching, and stock options.
  • A dedicated Coaching and Development function, including Development Coaches, to help build the career you want and hit the goals you set, while ensuring you’re reaching your fullest potential.
  • Support for all your breaks: from vacation to rest and recharge, your birthday off to celebrate, health days to support your physical and mental health, and parental leave top-ups to support your growing family.
  • A unique opportunity to build, grow, and leave your impact on a $400-billion industry that has no dominant player...yet.
  • To work with a group of people who are humble, supportive, and give a sh*t about our customers.

We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.

A bit more about us:

Job by job, we’re transforming the way service is delivered. Your lawn care provider, home cleaning service, plumber or painter could use Jobber to better connect with their customers, save time in the office, invoice faster, and get paid! We’re bringing tens of thousands of people together with technology to deliver billions of dollars a year in services to happy customers. Jobber exists to help make these small businesses successful, and when they’re successful we all win!

Advice from our career coach

As a Senior Digital Analytics Manager at Jobber, you will be responsible for advancing the measurement capabilities to help the organization be a leading data-driven entity. Here are some specific tips to stand out as an applicant for this role:

  • Demonstrate at least 5 years of experience in implementing digital analytics tracking solutions for web and/or mobile.
  • Showcase your expertise as a power user or administrator for Adobe Analytics, Google Analytics, or Snowplow Analytics.
  • Highlight your experience with digital analytics tools and technologies such as Adobe Audience Manager, Google Analytics for Firebase, and conversion pixels.
  • Emphasize your knowledge of web standards like HTML and JavaScript, as well as experience working with ad platforms like Google Ads and Facebook Ads.
  • Show familiarity with digital analytics industry trends and tools such as tag management systems, tracking libraries, and cookies.
  • Illustrate your experience with digital analytics QA tools and comfort with technical documentation and developing innovative solutions.
  • Any additional background in Product Management, Web Development, or technology is a plus.
  • Experience with SQL, Google BigQuery, DBT, or Looker would also be beneficial.

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