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Senior International Marketing Manager, Europe

Squarespace logo

Location
Netherlands
Squarespace

Job Description

At Squarespace, our platform empowers millions of people — from individuals and local artists to entrepreneurs shaping the world's most iconic businesses — to share their stories and create an impactful, design-forward, and easy-to-manage online presence.

We're continuing to grow our International team and are looking for a senior brand marketer to help support the strategic direction of in-market expansion across Europe. You'll work with the International Marketing Team and with the NYC-based Marketing team to implement in-market strategies across all marketing channels.

You will work hybrid in our coworking space in Amsterdam and report to the Marketing Director, Europe.

You'll Get To…

  • Implement Squarespace's international strategy through ideation and execution of localized brand marketing plans
  • Improve International growth and influence across all KPIs: product, customers, revenue, conversion, marketing ROI and LTV
  • Assemble ongoing, strategic, in-market brand marketing opportunities in direct response to performance
  • Be a market leader to both INTL and US-based product and marketing teams, ensuring optimisation across channels, including but not limited to PMM, Media, CRM and Comms
  • Manage like-minded local partners/agencies, leading outreach and execution
  • Communicate with Legal and Finance on all market activity, ensuring proper usage and budget efficiencies for all activity
  • Monitor and track market progress and performance, communicating analysis and results to the wider business
  • Maintain up-to-date knowledge of market macro, cultural, competitor, consumer and media landscape and trends

Who We're Looking For

  • 12+ years of marketing experience across both digital and traditional marketing channels
  • Go-to-market strategy and country level marketing experience across Central and/or Southern Europe
  • Deep understanding of localized and/or go-to market strategies, and how product fit, consumer, community, culture and macro perspectives influence in-market plans
  • A thoughtful eye for like-minded localized partner opportunities, alongside creative thinking - allowing for authentic, strategic and impactful ideation and integration
  • Exceptional cultural builder, both internally and externally
  • Experience in team management
  • The ability to consistently stay on the pulse of in-market news, media, competitor, culture, influencers, tech and trends
  • Fluent in English, alongside being native or fluent in Spanish, French or German

Benefits & Perks

  • Fertility and adoption benefits
  • Headspace mindfulness app subscription
  • Flexible paid time off
  • All statutory leaves, as required
  • Equity plan for all employees
  • Education reimbursements
  • 6 Global Employee Resource Groups (ERGs)

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Advice from our career coach

A successful applicant for the senior brand marketer position at Squarespace should be an experienced marketing professional with a deep understanding of international marketing strategies and go-to-market tactics. To stand out as an applicant, showcase your experience in team management and your ability to build strong relationships with local partners and agencies. Additionally, emphasize your fluency in English and at least one other European language such as Spanish, French, or German. Stay informed about market trends and cultural nuances to demonstrate your ability to create impactful and localized marketing plans.

  • Highlight your experience in go-to-market strategy and country-level marketing in Central and/or Southern Europe.
  • Showcase your ability to manage cross-functional teams and collaborate effectively with both US-based and international colleagues.
  • Demonstrate your understanding of how product fit, consumer behavior, and cultural factors influence in-market strategies.
  • Emphasize your proficiency in monitoring and analyzing market performance metrics to drive strategic decision-making.
  • Provide examples of successful collaborations with local partners and agencies to execute impactful marketing campaigns.

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About the job

Jul 6, 2024

Full-time

  1. NL Netherlands

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