Social Listening Analyst

Social Listening Analyst

Remote - PST hours

Want to be part of an amazing team, hell-bent on crafting a better future? We’re always looking for strategic people who are curious, data-driven, have a growth mindset and excel at creating strategic points of view by levering data and learnings to inform internal stakeholders.

We are consultants. Strategists. Creators. Doers. Achievers. Explorers. Geeks. Hipsters. Leaders. Learners. Renegades. Seekers. Visionaries. And we fundamentally believe that we’re better together.

We are seeking a highly experienced and strategic-minded Social Listening Sr Analyst to join the Designit team that supports Microsoft Cloud Marketing Blog and Social. This world-class social team operates 100+ social media channels and 20+ marketing blogs designed for developers, IT decision makers, IT professionals, game developers, small/medium businesses, and business decision makers. Each month, we publish over 2,600 social posts to help, inform, entertain, and engage community members across the globe. Azure, M365, Teams, Power BI, Dynamics 365, and SQL Server are just a few examples of the 170 innovative products and services that comprise the Cloud Marketing Blog and Social ecosystem.

The Social Listening Sr Analyst is responsible for overseeing a team of Jr analysts to develop and implement social listening strategies for our Community Management workstream by providing actionable insights and strategic expertise to empower and inform our client’s marketing and business decisions.

What you’ll do:

Leadership & Strategy:

• Lead and manage a team of social listening analysts, providing guidance, mentoring, and performance evaluations.
• Develop and execute a comprehensive social listening strategy aligned with the company's (Microsoft Cloud) marketing and business objectives.
• Establish KPIs, benchmarks, and goals to measure the effectiveness and impact of social listening initiatives.
• Collaborate with cross-functional teams, including internal stakeholders and key business decision makers within Cloud to align social listening efforts with overall business strategies.

Social Media Monitoring & Analyses:

• Oversee the utilization of Sprinklr Modern Marketing, Research and Engagement Modules to monitor and analyze conversations across various social media platforms.
• Conduct in-depth analysis of social media data, identifying trends, sentiment, and consumer insights relevant to Cloud brand, industry, competitors, and target audience.
• Provide regular reports and executive summaries on social media performance, highlighting key findings, recommendations, and actionable insights.

Consumer Insights and Competitive Analysis:

• Utilize social listening data to generate actionable consumer insights and inform marketing strategies, product feedback, and customer experience enhancements.
• Conduct competitive analysis, benchmarking Cloud’s performance against industry competitors in terms of social media presence, sentiment, and consumer engagement.
• Identify emerging market trends, industry developments, and consumer behavior patterns to inform strategic decision-making.

Stakeholder Engagement and Communication:

• Collaborate with internal stakeholders to understand their social listening needs and provide strategic support.
• Effectively communicate complex data and insights to senior management, presenting recommendations and actionable strategies.
• Foster strong relationships with key stakeholders, becoming a trusted advisor on social listening analytics and insights.

Industry Expertise and Continuous Improvement:

• You stay up to date with the latest advancements in social listening tools, techniques, and industry trends.
• Proactively seek opportunities to improve social listening methodologies, data analysis, and reporting practices.
• Provide thought leadership and guidance on emerging trends and best practices in social media analytics and consumer insights.

What you bring:

• Minimum of 5 years of experience in social media analytics, market research, or related roles, with at least 2 years in a leadership or managerial capacity.
• Proven experience in utilizing Sprinklr social listening tools and technologies.
• Strong analytical skills with the ability to derive actionable insights from complex social media data.
• Demonstrated experience in leading and managing a team and fostering a collaborative and high-performance culture.
• Excellent interpersonal and communication skills, with the ability to influence and inspire others.
• Strong strategic mindset, with the ability to align social listening efforts with business objectives and drive impactful outcomes.
• Proven experience in translating data-driven insights into actionable recommendations and strategies.
• In-depth understanding of TW, IG, FB, LI algorithms, trends, and best practices.
• Familiarity with digital marketing strategies, consumer behavior in the digital space, and competitive landscape.
• Familiarity with Microsoft SharePoint, PowerPoint, Excel, Teams, and Outlook

Would you like to join a global organization that...

• Embraces work-life balance – our employees’ well-being remains a top priority for us
• Promotes a culture of learning and advocacy across the globe - diversity will enable us to strengthen our impact
• Encourages innovation and experimentation
• Understands that changes will occur and adaptability is crucial to assist when it does
• Emphasizes and rewards collaboration
• Works remotely. We continue to safeguard the health of our employees so our interviewing and on-boarding process will remain virtual until further notice

Want to know more?

Check us out at https://www.designit.com/.

Just so you know, we don’t have a dress code, but we do have a strict no jerk policy.

Designit is committed to ensuring that all candidates have an equal opportunity to be considered for employment. Please let us know if you need any reasonable accommodation to participate in the job application or interview process.