Category & Shopper Insights Manager

Our Company

Congo Brands is at the epicenter of where consumer demand meets product development. Through brand partnerships with lead influencers, we are afforded an inside look at what consumers truly desire. Congo Brands is a health and wellness brand that sells supplements, fitness snacks, hydration drinks, energy drinks, and more through e-commerce and retail partnerships. Congo Brands houses some of the world’s most noted brands including Alani Nu, Prime Hydration, and 3D Energy. Congo Brands is on pace to become one of the world’s most noted consumer product companies, with revenue growth increasing exponentially year over year. Congo Brand’s goal is to be the go-to ‘Better for You Brand’ for everything from ready-to-drink beverages, snacks, supplements and more.

The Role

Congo Brands is looking for a Manager of Category & Shopper Insights to join our Global Marketing Strategy & Analytics team. In this role you will:

• Actively identify and pursue key business opportunities, overseeing projects from inception to completion.
• Utilize in-depth analytics, third-party tools, and category/shopper insights to aid in strategy development.
• Work closely with the marketing and sales departments to craft strategies grounded in shopper insights.
• Present critical findings and strategic recommendations to senior management and key stakeholders.
• Regularly monitor and assess the effectiveness of marketing campaigns and promotional activities.
• Collaborate with the marketing analytics team to incorporate advanced analytics into shopper insights.
• Remain abreast of the latest trends and developments in shopper research and the CPG industry.
• Act as the in-house expert on Stratum 84.51, Numerator and other syndicated data tools, providing guidance to Sales/Marketing teams and other internal partners.
• Lead the design and execution of shopper research studies to gain insights into consumer behaviors, attitudes, and preferences.
• Take charge of delivering reporting and comprehensive ad hoc analyses through Numerator, Stratum 84.51 and future platforms.
• Assist in building data visualization capabilities for syndicated platforms and other ad-hoc requests.
• Perform tasks such as data extraction, data assessment, opportunity identification, and making recommendations to business partners, among other responsibilities.
• Execute the insights plan and oversee projects from beginning to end, including setting objectives, identifying data sources, determining suitable research methodologies, securing project bids from research suppliers, managing the project, and analyzing and presenting results to key stakeholders.

Requirements

• Bachelor’s degree in business, marketing, analytics, degrees based in research or equivalent work experience.

• 5+ years of experience in shopper/consumer insight within CPG or a similar role, ideally with a previous or current focus in beverage.

• Developed and implemented shopper research studies to understand shopper behavior, attitudes, and preferences. (Virtual shopping studies, brand/consumer tracking, shelf tests, focus groups, amongst others)

• Experience with qualitative and quantitative research methodologies.

• Must be a power user in syndicated/panel data platforms (IRI, SPINs, Numerator, Nielsen, 84.51)

• Strong Numerator experience is a considerable asset for applicants

• Advanced skills in Excel, and other data/visualization tools.

• XLOOKUPs/Pivot Tables a must

• Bonus points for Power Query/Power Pivot experience; if not willingness to learn a must

• Monitor and evaluate the effectiveness of marketing campaigns and promotions.

• Stay updated with the latest trends and advancements in shopper research and CPG industry.

• Demonstrate exceptional communication skills, with the ability to effectively present findings and strategic recommendations to executive-level audiences. Must be able to tell a story using data.

• Demonstrate superior interpersonal skills, cultivating cross-functional relationships that encourage teamwork and contribute to a collaborative working environment.

• Committed to growth mindset and learning.

• Small case studies may be required for final applicants.

Benefits

• Competitive Salary
• Health/Vision/Dental Benefits
• 15 days of PTO + 8 paid holidays
• 6 weeks paid parental leave
• 401K plan with employer match
• Monthly cell phone stipend
• AND SO MUCH MORE!

Congo Brands, LLC. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.

#PRIME