Customer Marketer

Wati is a Series B, fast growing SaaS platform that is revolutionizing how companies communicate with their customers.

Through our cutting-edge customer engagement software built on Whatsapp’s Business API, businesses are now able to have personalised conversations, be easily accessible and engage with their customers in-real time - at scale! We live in the on-demand economy, where customers expect fast, simple and easy service and that’s exactly what our platform empowers companies to do.

This is made possible through Wati’s easy-to-use platform that can be up and running in no time. As a result, small and medium businesses have embraced the platform rapidly, and thousands of customers across 100+ countries are now using Wati.

Responsibilities:

• Develop and implement customer marketing strategies to drive monetization, engagement, and retention.
• Conduct data analysis on existing customers to identify usage trends and preferences.
• Collaborate with the Product team to ensure effective communication of our new product features to improve product adoption and engagement
• Create and manage targeted marketing campaigns to build a post-sale x-sell pipeline
• Develop and execute email marketing campaigns, including segmentation, content creation, and performance tracking.
• Collaborate with the customer success team to develop compelling customer success stories, case studies, and testimonials.
• Monitor and analyze key performance metrics related to customer marketing initiatives, and provide regular reports to the management team.
• Stay up-to-date with industry trends and best practices in customer marketing, and identify opportunities for innovation and improvement.
• Collaborate with cross-functional teams to enhance the overall customer experience and drive customer satisfaction.

Requirements

• 5-8 years of experience in customer marketing, preferably in a technology or SaaS company.
• Proven track record of developing and executing successful customer marketing campaigns.
• Strong understanding of customer lifecycle management and customer segmentation strategies.
• Proficiency in using marketing automation tools and CRM systems.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Self-motivated and proactive with a strong attention to detail.