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Product Marketing Manager

SonicWall logo

Location
United States
SonicWall

Job Description

Ready to do your part in the world of Cybersecurity? SonicWall is a leader in cybersecurity and networking solutions that put our partners at the heart of our innovation to ensure ease of doing business in a world full of opportunities. With more than a 30-year history, we embrace an outside-in approach, listening and learning from our partners and customers to provide the outcomes their organizations require.

If you’re ready for a career that can impact real change — and not just another job — join us!

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Ready to do your part in the cyber arms race? SonicWall offers fun, high-energy work environments at the leading edge of technology, networking, and cybersecurity. Whether you’re in sales, marketing, engineering, product management, technical support or finance, you’ll have real opportunities to help protect more than 500,000 organizations across the globe. If you’re ready for a career that can impact change — and not just another job — join one of committed and enthusiastic SonicWall teams in offices around the world.

Role

We’re looking for a hands-on, and passionate Product Marketing Senior Manager for SonicWall. You will play a mission-critical and strategic role in bringing SonicWall’s on-premises and cloud-security product offering to market and ensuring its ongoing success in the marketplace. The successful candidate will have opportunities to drive cross functional teams and develop strong relationships with Sales, Corp Marketing, and Product Marketing teams to create compelling tools and messaging platform.

Key Responsibilities:

  • Be a storyteller. Develop messaging with clear differentiation. Experience in articulating complex concepts into simple and compelling content is a must.
    • Must be comfortable articulating benefits to both technical and business audiences
    • Develop product positioning and competitive analysis to support SonicWall sales and channel partners
    • Coordinate a cross functional launch initiatives
    • Participate in trade shows, events, sales and partners training, etc, as needed
    • Produce industry and thought leadership content through PowerPoint, blogs, whitepapers, eBooks, videos, web pages and more
    • Plan and execute demand generation strategies with our demand gen team
    • Measure what works and what doesn’t, and work to improve it

Required Qualifications:

  • 3-5 years product marketing experience at a computer security firm for either an SMB or enterprise solution
    • Strong knowledge of security market and players. Examples include: Firewall, Virtual Firewalls, Container Security, FWaaS, CASB, VPN, emerging technologies like Zero Trust and SASE, and related areas.
    • You have a technical background and can write for both technical and business audiences
    • Excellent verbal and written communications and strong analytical skills
    • You can build strong working relationships across all levels of the organization,
    • You function well in a fast-paced, dynamic environment with competing priorities.
    • You have a BS/MS in a marketing or engineering field

Desired Qualifications:

  • You have an MBA or an advanced business degree
    • An understanding of service provider or managed services market and business model
    • You’ve had professional experience in product management, product marketing, sales engineering, technical marketing, or other related roles

SonicWall is an equal opportunity employer.

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

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Advice from our career coach

As a Product Marketing Senior Manager candidate at SonicWall, it's crucial to showcase your ability to develop clear and compelling messaging that resonates with both technical and business audiences. Here are some tips to help you stand out:

  • Highlight your experience in articulating complex concepts into simple and compelling content
  • Showcase your ability to develop product positioning and competitive analysis to support sales and channel partners
  • Demonstrate your skills in coordinating cross-functional launch initiatives and participating in various events and trade shows
  • Provide examples of industry and thought leadership content you have produced, such as PowerPoint presentations, blogs, whitepapers, videos, and more
  • Discuss your experience in planning and executing demand generation strategies and your ability to measure and improve their effectiveness
  • Emphasize your 3-5 years of product marketing experience in the computer security industry and your strong knowledge of security market trends and players
  • Highlight your technical background and your ability to write for technical and business audiences effectively
  • Showcase your excellent verbal and written communication skills, as well as your strong analytical abilities
  • Discuss your experience in building strong working relationships within an organization and your ability to thrive in a fast-paced, dynamic environment
  • Mention any relevant additional qualifications, such as an MBA or experience in product management, sales engineering, or technical marketing

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