Google Ads Specialist - Digital Marketing Agency

This is a remote position.

Schedule:

• Flexible (4 hours per day, 5 days a week) with a meeting every Thursday at 10 AM BST
  

Client Timezone: BST (British Summer Time)

Client Overview

Join a thriving UK-based digital marketing agency specializing in lead generation for mortgage brokers. With over a decade of experience, this innovative company leverages cutting-edge strategies to deliver high-quality leads that drive business growth. As part of a dynamic team spanning the UK, Philippines, and Canada, you’ll contribute to the success of diverse clients across the mortgage industry.

Job Description

As a Google Ads Specialist, you’ll play a pivotal role in managing and optimizing multiple high-stakes advertising campaigns for mortgage brokers throughout the UK. This position offers a unique opportunity to showcase your expertise in digital advertising, data analysis, and strategic thinking. You’ll work independently to enhance campaign performance, identify growth opportunities, and implement data-driven strategies that maximize ROI for clients. Your insights and optimizations will directly impact the success of mortgage professionals, making this role both challenging and rewarding.

Responsibilities

• Manage and optimize multiple Google Ads accounts for various mortgage broker clients

• Analyze campaign performance and provide insights to improve efficiency and lead quality

• Set up new campaigns following established processes and best practices

• Conduct keyword research via search term report and clients search console and implement effective targeting strategies

• Experiment with different bidding types to optimize campaign performance

• Create and test ad copy to improve click-through rates and conversions

• Provide regular reports and updates during weekly PPC meetings

• Collaborate with team members to align Google Ads strategies with overall marketing goals

• Identify opportunities for improvement across accounts and implement changes

• Stay updated on Google Ads best practices and industry trends

Requirements

• Proven experience in managing Google Ads Lead Generation campaigns, preferably in the finance or mortgage industry. Ecommerce ads experience is not beneficial.

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Proficiency in Google Ads platform and Google Analytics

• Excellent communication skills in English, both written and verbal

• Ability to work independently and manage multiple projects simultaneously

• Familiarity with SEO principles and their relation to PPC campaigns

• Knowledge of A/B testing and conversion rate optimization techniques

• Adaptability to work with various client needs and target audiences

Scope:

• Manage approximately 20 Google Ads accounts with varying budgets (average £1,000/month)

• Work part-time, 4 hours per day, 5 days a week

• Attend weekly PPC meeting on Thursdays at 10 AM BST

• Focus on lead generation and improving the quality of leads (increasing “green” leads - ie better quality)

• Optimize campaigns for different geographic targets within the UK

• Adapt strategies for various mortgage products and client specializations

Benefits

• Permanent work from home
  
• Immediate Hiring
  
• Steady Freelance Job