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Sr. Copywriter, UGG


United States
Base Salary
120k-130k USD
Deckers Brands

Job Description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Sr. Copywriter, UGG

Reports to:  Sr. Manager, Copy - UGG

Location:  Remote, Southern California

The Role

The Senior Copywriter plays a pivotal role in shaping the UGG brand voice, leveraging their extensive experience in storytelling, writing, and creating content for a contemporary fashion lifestyle audience. They should be adept at capturing the essence of a story while embodying the brand’s tone of voice to drive the objectives of each writing assignment. This role demands strategic thinking, a consumer-centric approach, and a zest for tackling new challenges.

The Senior Copywriter should be a trendsetter, keeping a finger on the pulse of the latest trends in apparel and footwear fashion. They should keenly understand the industry’s trajectory and UGG’s direction in terms of materialization, innovation, and sustainability, reflecting their commitment to staying ahead of the curve.

The role is remote, but the Senior Copywriter must be willing to present in-office or other locations to learn new products, materials, and innovations and participate in team events and meetings. The copywriter must feel comfortable with on-site work for product research as needed and at the discretion of the Senior Manager of Copy.

They contribute to product communications across touchpoints from conception to execution (pre-season and in-season), evolving the UGG tone of voice along the way in line with industry best practices.

The Senior Copywriter, a key member of our Copy Team, works closely with cross-departmental partners to complete and create various content types. This collaborative approach, including campaign storytelling, blog posts, eComm copy, and more, ensures that our brand’s voice is consistent and resonates with our audience. We also cover planning and research documents together, launching each new campaign as a unified team.

The Senior Copywriter is a creative, out-of-the-box thinker who develops strategies in collaboration with cross-functional teams. They are instrumental in shaping how we communicate about specific products/collections and why, aligning their work with the broader objectives of our partnered teams.

The Senior Copywriter doesn’t just tell you why you should buy a product, but they tell you the story of you + the product.

They will also be a skilled editor/proofreader with an eye for details (from punctuation to grammar to product naming conventions to DEI implications), working at every turn to position UGG as a sophisticated, intelligent, consistent, and socially responsible brand.

Above all, we seek someone who can bring positive, healthy energy to our organization. Highly collaborative individuals who love and seek valuable stakeholder feedback will succeed in this role. The role is fast-paced, and our objectives may change. What will not is our commitment to excellence and the UGG Brand.

This is not a management-level role, and the Senior Copywriter should feel comfortable operating as an individual contributor on an assignment-based level.

We are a small team, so we often reach across each other’s responsibilities to help and fill in as needed. You could succeed in this role if you are flexible, open-minded, and goal-oriented.


  • Write copy for, but not limited to, emails, campaigns, eComm platforms, sales meetings, market research, retail, blog series, and internal documents to support seasonal projects
  • Available to assist anywhere throughout the Go To Market process as needed
  • Evolve UGG TOV for new categories (e.g., Apparel, Sustainability)
  • Work in-season with cross-functional partners (e.g., Omni, Merchandising, UX) to develop/execute storytelling and consumer journey for critical product launches.
  • Develop conventions on how UGG communicates across platforms and touchpoints.


  • Contribute to CSR communications, especially those related to materials and innovations, and vet said materials with Legal partners.
  • Write and edit brand directives and toolkits, tracking changes along the directive and GTM processes and updating copy accordingly.
  • Contribute to copy documents for each campaign at varying levels, depending on the campaign size.
  • Contribute to team growth through training and guidance for new and current team members; training, walk throughs, guides, hand offs to help others understand tasks and duties.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Storytelling

2. Writing

3. Research

4. Brand Messaging

Who You Are

  • A process-minded person who knows how to self-teach new programs, apps, workflows, and best practices.
  • An ego-free partner who leaves drama, excuses, and time-wasters at the door.
  • A team player who invites straightforward feedback to their work and is ready to implement it.
  • A fashion-lover who understands the UGG lifestyle.
  • A writer with a customer-service-oriented approach to their work life. Our team is an internal help desk that services a multi-platform approach. We aim to serve.
  • A friendly colleague who wants to work as part of a larger unit toward a shared goal and understands what it takes to get there.
  • A brand champion, a consumer-obsessed collaborator who puts the brand and our consumer first in all we do.
  • A creative who understands the final output will be what’s best for the brand, not the copywriter’s portfolio or personal point of view.
  • A professional who is consistently looking to grow and understands their role and place on the team.
  • A mature thinker who acknowledges and lives for the big picture and how to work within a complex and creative organization.

We’d love to hear from people with

  • Examples of previous storytelling work on digital platforms
  • Working style that is collaborative and cross-functional with leaders and peers
  • Published work on well-known websites or brand domains
  • 5-7 years of experience in the area of focus
  • An ability to develop an encyclopedic knowledge of UGG product lines across seasons
  • An ability to quickly absorb and apply feedback and constructive criticism
  • Strategic, big-picture thinking with an innate ability to ideate
  • The grit to work well under pressure and can tackle tight deadlines when necessary
  • The ability to complete a writing test before any interviews for this role

What We'll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$120,000 - $130,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

Advice from our career coach

A successful applicant for the Senior Copywriter position at Deckers Brands for UGG should be well-versed in storytelling, writing, and content creation within the fashion lifestyle industry. Here are some key tips to stand out as an applicant:

  • Stay current with fashion trends in apparel and footwear to align with UGG's brand voice and direction.
  • Highlight experience in developing brand messaging and storytelling for digital platforms.
  • Showcase ability to collaborate with cross-functional teams to drive successful product launches and campaigns.
  • Demonstrate strong editing and proofreading skills with a focus on detail and consistency.
  • Emphasize a customer-centric approach to writing and storytelling, prioritizing the brand and consumer over personal preferences.
  • Be prepared to showcase a collaborative working style and the ability to handle tight deadlines and pressure.
  • Prepare to complete a writing test as part of the interview process for this role.

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About the job

Jun 7, 2024


120k-130k USD

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