Job Title: Amazon PPC Expert
Work Hours: US Time Zone
Salary Range: $900-$1,400 per month
Overview of the Role:
We are looking for a talented and driven Amazon PPC Expert to manage and optimize our pay-per-click advertising campaigns on Amazon. This role is essential in driving traffic, visibility, and sales for our products, and requires a deep understanding of Amazon's advertising ecosystem.
Responsibilities:
Campaign Management:
- Develop, implement, and manage PPC campaigns on Amazon to maximize ROI.
Keyword Research:
- Conduct thorough keyword research to identify high-performing keywords and optimize listings accordingly.
Bid Strategy:
- Establish and adjust bidding strategies across various campaigns to ensure competitive positioning.
Performance Analysis:
- Monitor campaign performance regularly, analyzing metrics such as impression share, click-through rates, and conversion rates.
A/B Testing:
- Perform A/B tests on ad formats, copy, and targeting strategies to continually refine approaches.
Reporting:
- Generate comprehensive performance reports and communicate insights and recommendations to stakeholders.
Trends and Insights:
- Stay abreast of Amazon advertising trends, updates, and industry best practices to apply the latest strategies for campaign improvement.
Requirements
- 3+ years of experience managing Amazon PPC campaigns.
- Proficient in Amazon Advertising Console, Campaign Manager, and Amazon Seller Central.
- Strong analytical skills and experience using data to drive decision-making in PPC strategies.
- Thorough understanding of Amazon's advertising ecosystem and best practices for driving traffic and conversions.
- Ability to work independently and collaboratively within a team environment.
- Solid communication skills, both verbal and written.
- Detail-oriented with strong organizational and time management skills.
- Familiarity with other digital marketing channels is a plus.
- Bachelor's degree in Marketing or a related field is preferred.
Benefits
- Permanent remote work
Philippines
