This is a remote position.
Job Description: Part-Time Search Engine Marketing (SEM) Specialist
Job Title: Senior Google Ads Specialist
Location: Remote
Hours: Part-time, 20 hours per week, 4 hours per day (any time between 9am and 5pm Sydney time)
Our client is a leading marketing agency that helps businesses of all sizes achieve their online marketing goals. We're passionate about creating and implementing effective digital strategies that drive results.
About the Role:
We are seeking an experienced and highly motivated Senior Google Ads / SEM Specialist to join our growing team. In this role, you will play a key role in developing and executing Google Ads strategies for a diverse portfolio of clients. You will be responsible for managing all aspects of Google Ads campaigns, from keyword research and ad creation to performance analysis and optimisation. The role also requires a very strong knowledge of Google Analytics and Google Tag Manager. Ideally you can provide recommendations for website conversion rate optimisation too.
Responsibilities:
Develop and implement comprehensive Google Ads strategies aligned with client objectives.
Conduct in-depth keyword/competitor research and audience targeting to maximise campaign reach and effectiveness.
Create compelling ad copy
Understand each client’s businesses including their products, services, and target market to ensure keywords are relevant and attract the right kind of customer
Setup and management of Google Analytics 4, including creating conversion events
In-depth knowledge of Google Tag Manager
Ability to audit website / landing page performance and provide recommendations to improve SEM conversion rate, e.g. Direct response copywriting tweaks visual asset suggestions, adding testimonials, page structure, etc
Manage campaign budgets and bidding strategies to optimise ROI.
Monitor campaign performance, analyse key metrics, and provide regular reports to your Account Manager.
Stay up-to-date with the latest Google Ads trends and best practices.
Qualifications:
3+ years of proven experience managing Google Ads campaigns, ideally within an agency setting
Strong understanding of digital marketing principles and best practices.
Excellent analytical and problem-solving skills.
Proficiency in Google Analytics, Google Tag Manager and other relevant tools.
Strong communication and presentation skills.
Benefits:
Flexible work schedule.
Work with a collaborative and supportive team.
Opportunity to make a real impact on client success.
United Kingdom
