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Integrated Marketing Manager LATAM - 21799490376

AT

Location
Colombia
Activate Talent

Job Description

πŸš€ Role: Marketing Manager

πŸ“† Schedule: TBD

πŸ“„ Type of Contract: Full Time - Independent Contractor - 100% remote

🚨 Only CVs in English will be considered to participate in the process ❗️

About our client

Our client is a rapidly growing e-commerce company specializing in premium coffee products. They are dedicated to providing customers with high-quality, easy-to-make coffee solutions. As they continue to expand, they are looking for a talented Marketing Manager to join their team and help enhance their online presence and user experience.

Job Summary

As the Integrated Marketing Manager, you'll be the linchpin of our marketing ecosystem, orchestrating cohesive strategies across all channels to maximize brand awareness, marketing efficiency, and revenue. This role requires a versatile marketing professional who can seamlessly blend creativity with data-driven

decision-making.

Ideal Candidate:

You're a marketing polymath who thrives in a fast-paced environment. You have a keen eye for detail and a talent for seeing the big picture. You’re equally comfortable diving into data analytics and brainstorming. creative campaigns. Your organizational skills are top-notch, and you have a knack for juggling multiple projects without dropping the ball. You are passionate about e-commerce and stay ahead of the curve on digital marketing trends.

We're looking to hire a candidate based in the following; Chile, Brazil, Costa Rica, Peru, Argentina, Mexico and Colombia.

Responsibilities

  • Develop and execute comprehensive, integrated marketing campaigns that align with our brand

voice and business objectives

  • Oversee and optimize our integrated marketing campaigns across paid social, lifecycle (email/sms),

organic social, new product development, and more

  • Lead product launch strategies, ensuring consistent messaging and maximum impact across all

channels

  • Analyze campaign performance, consumer insights, and market trends to inform marketing

strategies

  • Coordinate with cross-functional teams to ensure seamless integration of marketing initiatives
  • Project manage all integrated marketing efforts across all relevant departments

Requirements

  • Bachelor' degree in Marketing, Business, or related field; MBA is a plus
  • 3+ years of experience in the e-commerce or CPG industry (do NOT apply if this is not you)
  • Proven track record of developing and executing successful omnichannel marketing campaigns
  • Deep understanding of digital marketing channels, including paid social, organic social, email

marketing, and content marketing

  • Strong analytical skills with experience in data-driven marketing and ROI optimization
  • Proficiency in marketing technology stack, including CRM systems, marketing automation tools, and analytics platforms
  • Experience with e-commerce platforms, particularly Shopify
  • Excellent project management skills and familiarity with collaboration tools like Notion
  • Clear communication and leadership skills, with the ability to influence stakeholders at all levels

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