Job Description
B2C Marketing Director
The position will have responsibility for a range of marketing activities focused on driving participation and account level support tied to our culinary vision. They will have direct oversight and supervision for Regional Marketing Managers.
Job Responsibilities
This position will be responsible for shaping our brand's strategic direction while ensuring effective execution across various marketing initiatives. This role requires strong leadership skills and a deep understanding of brand management, budgeting, and operations support:
- Brand Strategy & Development: Lead the development and execution of brand strategies that align with Student Nutrition goals and culinary vision.
- Field Marketing Strategy: Create and maintain field marketing strategies inclusive of playbooks and promotions calendars.
- Budgeting & Financial Oversight: Manage budgeting processes for all field marketing related initiatives.
- Sales Support: Collaborate with sales teams and region leadership to provide targeted support during peak sales seasons, enhancing overall performance and customer engagement.
- Team Supervision: Supervise and develop Regional Marketing Managers, providing training and execution support to ensure alignment with brand strategies and initiative to drive base business growth.
- Dining Environment: Take ownership of the full dining environment and student promotions, ensuring it reflects the brand’s values and enhances the overall student experience.
- Student Engagement: Develop and implement initiatives aimed at increasing student engagement and satisfaction within the dining environment.
- Industry expert: Studies industry marketing trends, competitors, and maintains feedback loop with internal stakeholders to gather insights to improve strategies and execution.
Qualifications
- Proven experience in brand strategy and development, preferably within the food service or retail sectors.
- Strong budgeting and financial management skills.
- Excellent leadership and team management abilities.
- Exceptional communication and interpersonal skills.
- Ability to analyze data and derive actionable insights for strategy improvement.
- Leadership experience, with a focus on team development and support.
EDUCATION & REQUIREMENTS
- Bachelor’s degree from an accredited college or university, degree in Nutrition or Hospitality Master's degree preferred
- Travel – up to 75%
Benefits
• Flexible work arrangements
• Paid Time Off (PTO), Vacation, nine (9) paid holidays
• Volunteer days, community partnerships, Employee Assistance Program
• Your choice of three medical plans, two carriers to choose from & My Healthy Changes well-being program
• Adoption Assistance & Paid Parental Leave
• Tuition Funding Sources and Scholarship Programs
• Retirement plan with match on annual contributions
COMPENSATION: The salary rate for this position ranges from $140,000 to $150,000, depending on circumstances including an applicant's skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors. Additional compensation may include a bonus or commission (if relevant). This is Aramark's good faith and reasonable estimate of the range of compensation for this position as of the time of posting.
If hired, employee will be in an “at-will position” and Aramark reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time AND FOR ANY REASON, including, BUT NOT LIMITED TO for reasons related to individual performance, Aramark or individual department/team performance, and market factors.
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
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