Digital Marketing Specialist - Resume Writing Services

This is a remote position.

Job Summary

We are looking for a highly skilled and motivatedDigital Marketing Specialistto join our dynamic and results-driven team. The ideal candidate will have a passion for digital marketing, creativity in developing compelling content, and a strong analytical mindset. This role requires managing various digital channels, creating content, executing campaigns, and driving business growth through strategic initiatives.

Key Responsibilities

1. Social Media Management

• Manage and oversee all social media platforms, includingFacebook,Instagram,LinkedIn, andGoogle My Business (GMB).
  
• Plan, create, and publish engaging daily content, includingreels,single posts,carousels, andstories, aligned with brand messaging.
  
• Leverage strategies like relevant hashtags, optimized headings, and trends to maximize engagement and reach.
  
• Conductcold callsto potential and existing clients for purposes such as collecting feedback, building relationships, asking for reviews, or offering free resume reviews.
  
• Respond to social media inquiries and foster community engagement.
  

2. Content Creation

• Design, edit, and produce graphics and videos usingCanvaor equivalent tools.
  
• Develop high-quality visuals tailored to specific branding guidelines and target audiences.
  

3. LinkedIn Outreach & Lead Generation

• Implement effective LinkedIn outreach strategies to build connections and generate leads.
  
• Engage with "Open to Work" users and potential clients to offer tailored services.
  

4. Email Marketing & CRM Management

• Create and manage email marketing campaigns using tools such asHubSpot,MailChimp, or equivalent platforms.
  
• Integrate tools likeStripeandXerowith CRM systems to streamline processes and enhance functionality.
  
• Maintain and organize the CRM database for improved efficiency in marketing and customer relationship management.
  
• Provide guidance on selecting, utilizing, and maximizing CRM functionalities while training the team on its features.
  

5. Advertising Campaigns

• Plan, execute, and optimizeFacebook Adscampaigns to meet business objectives and drive conversions.
  

6. Reporting & Analytics

• Generatefortnightly performance reportsfor social media, email campaigns, and paid ads.
  
• Use analytics tools to interpret data and refine strategies for better results.
  

7. Website Management

• Maintain and update the company’sWIX websitewith new content, promotions, blogs, and products.
  
• Ensure website performance and functionality align with business goals.
  
• Upload and manage digital products (e.g., e-books, magazines, subscriptions, courses) for online sales.
  
• Provide expert knowledge onWIXfunctionalities, updates, and best practices.
  

Requirements

• Proven experience as aDigital Marketing Specialistor in a similar role.
  
• Expertise in managing social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business.
  
• Proficiency ingraphic and video editing, with experience using tools like Canva.
  
• Demonstrated ability to generate leads through LinkedIn outreach.
  
• Experience in creating and managingemail marketing campaignsand working with CRM systems (e.g., HubSpot, MailChimp).
  
• Advanced knowledge ofFacebook Ads managementand optimization techniques.
  
• Strong analytical skills for interpreting performance data and generating actionable insights.
  
• Extensive experience in managing and maintainingWIX websites, including content updates, page creation, and product uploads.
  
• Excellent written and verbal communication skills.
  

Highly Recommended Skills (Must-Have):

1. Expertise in Digital Marketing Strategies

• Proven ability to develop, execute, and optimize comprehensive digital marketing strategies to achieve business goals.
  

2. Proficiency in Microsoft Office Suite

• Advanced knowledge ofWord,Excel,PowerPoint, and other Microsoft tools to create presentations, reports, and analyze data effectively.
  

3. Social Media Management

• Experience in scheduling, managing, and analyzing posts across multiple platforms, includingFacebook,Instagram, and LinkedIn.
  
• Ability to leverage platform-native analytics to track performance and engagement.
  

4. Content Creation Tools

• Canva: Expertise in designing social media graphics, presentations, and promotional content using customizable templates.
  
• Adobe Express: Proficiency in creating graphics and short videos for marketing campaigns.
  

5. Analytics & Reporting Tools

• HubSpot (Or recommend a suitable CRM): Experience using CRM and marketing automation tools for lead management and campaign analytics.
  
• Google Analytics: Skilled in monitoring website traffic, tracking conversions, and understanding user behavior.
  
• Social Media Analytics: Proficient in utilizing native insights from platforms like Instagram, LinkedIn, and Facebook for strategy improvement.
  

6. Advertising Platforms

• Google Ads: Knowledgeable in planning and managing paid search campaigns to increase brand visibility and drive conversions.
  
• Facebook Ads Manager: Expertise in managing and optimizing ads across Facebook and Instagram to meet targeted objectives.
  

Additional Responsibilities Once Systems Are Established

• Once all systems and processes are fully automated and running efficiently, your remaining work hours will involve minimal:
  • Resume Writing: Drafting, editing, and refining resumes for clients to ensure high-quality outputs. (training will be provided)
    
  • Taking and Making Calls: Handling calls as necessary, such as client inquiries, follow-ups, and cold outreach (minimal time required).