Social Media and Digital Marketing Strategist

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, An FMCG brand based in India is seeking a mid-level social media and digital marketing professional to create and execute a comprehensive strategy for their upcoming marketing initiatives. This is a remote, contract-based opportunity with the potential for follow-up work.

Responsibilities:

• Conduct thorough market research and analysis to gain insights into the target audience, industry trends, and competitor strategies.
• Develop a comprehensive social media and digital marketing strategy aligned with the brand's objectives and target audience.
• Identify the most effective social media platforms and digital channels for the brand's marketing efforts.
• Create a content calendar and plan engaging, visually appealing, and on-brand content for social media and digital platforms.
• Develop strategies for social media advertising, influencer marketing, and other paid digital marketing campaigns.
• Recommend and implement tools and techniques for tracking and analyzing the performance of digital marketing campaigns.
• Collaborate with cross-functional teams, such as design and content creation, to ensure consistent brand messaging and visuals.
• Continuously optimize and refine the digital marketing strategy based on data-driven insights and campaign performance.

Requirements

• Mid-level experience in social media and digital marketing, with a proven track record of developing and executing successful campaigns.
• Solid understanding of various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn) and their marketing capabilities.
• Knowledge of digital marketing channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing.
• Proficiency in social media management tools, analytics platforms, and digital advertising platforms.
• Strong analytical and data-driven decision-making skills.
• Excellent written and verbal communication skills for creating engaging content and presenting strategies.