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Social Media Specialist (ZR_20601_JOB)

B

Location
Philippines
BruntWork

Job Description

This is a remote position.

Schedule:

  • 7 AM to 11 AM Monday to Friday or Tuesday to Saturday

Client Timezone: Philippine Time Zone

Client Overview

Join a thriving beauty industry business that operates a luxurious day spa and an innovative laser machine sales company. This dual-focus enterprise is dedicated to providing top-tier beauty treatments while also supplying cutting-edge technology to other spa businesses. With a commitment to excellence and a passion for customer satisfaction, this company is poised for growth and seeking a talented individual to elevate their digital presence.

Job Description

We’re seeking a creative and results-driven Social Media Specialist to manage and grow our online presence across multiple platforms. In this exciting role, you’ll have the unique opportunity to promote both our high-end day spa services and our state-of-the-art laser machine sales. You’ll be responsible for crafting engaging content, implementing strategic marketing campaigns, and driving client engagement to boost bookings and sales. This position offers a perfect blend of creativity and analytics, allowing you to showcase your social media expertise while contributing directly to the company’s growth and success.

Responsibilities

  • Develop and execute innovative social media strategies for Facebook, Instagram, LinkedIn, and TikTok to increase brand awareness and client engagement
  • Create compelling, platform-specific content that showcases our spa treatments and laser technology, including daily posts of before-and-after treatment photos
  • Respond promptly and professionally to customer inquiries across all social media channels and via email
  • Implement effective follow-up strategies with potential clients, maintaining a friendly and non-pushy approach
  • Utilize AI tools to enhance content creation, optimize posting schedules, and improve overall social media performance
  • Generate and analyze comprehensive reports on social media metrics, providing actionable insights to drive continuous improvement
  • Collaborate closely with the business owner to align social media efforts with overall marketing objectives and business goals
  • Stay abreast of the latest social media trends and best practices, particularly in the beauty and wellness industry

Requirements

  • Proven experience in social media marketing, with a strong portfolio showcasing work in the beauty or wellness industry
  • Excellent written and verbal communication skills in English, with the ability to adapt tone for different platforms and audiences
  • Advanced proficiency in managing multiple social media platforms, especially Instagram and Facebook
  • Demonstrated knowledge of social media best practices, including effective hashtag strategies and engagement techniques
  • Familiarity with AI tools and their application in social media marketing, with a willingness to continually learn and adapt to new technologies
  • Strong analytical skills and experience in creating and interpreting social media performance reports
  • Ability to work independently and manage time effectively in a part-time, remote setting
  • Passion for the beauty industry and a keen eye for aesthetically pleasing content
  • Experience with photo editing and graphic design software is a plus


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