Digital Marketer ( Goole ads & Meta) - ZR_18317_JOB

This is a remote position.

Schedule:

• Full-time 9am to 6pm M-F EST (9pm to 6am Manila Time)
  
• 1 hour unpaid break
  

Client Timezone: Based in Canada

About Us

We are a dynamic marketing team dedicated to driving measurable results for our clients. Our focus is on leveraging the power of digital advertising to create impactful campaigns. We are looking for a skilled Digital Marketer with expertise in Google Ads and Meta Ads (Facebook & Instagram) to join our team.

Key Responsibilities

Google Ads Management

• Plan, execute, and optimize Google Ads campaigns, with a primary focus on SEM.
  
• Manage campaigns across other Google Ads products such as Shopping, Performance Max (PMAX), and Demand Generation.
  
• Perform keyword research, ad copywriting, and audience targeting to improve campaign performance.
  
• Monitor and adjust bids and budgets to maximize ROI.
  

Social Media Advertising (Meta)

• Create and manage ad campaigns on Facebook and Instagram.
  
• Collaborate with the creative team to develop engaging ad creatives.
  
• Optimize targeting, placements, and budgets to improve ad performance.
  
• Analyze and report on campaign metrics and make data-driven adjustments.
  

Creative Mock-Ups

• Use basic tools like Photoshop, Illustrator, or equivalent to create rough mock-ups to convey concepts to the creative team.
  
• Collaborate effectively with designers to ensure creative alignment with campaign objectives.
  

Technical Requirements

• Work through a Toronto-based virtual machine (access and credentials provided).
  
• Ensure all campaign activities are conducted through the remote machine for IP consistency.
  

Analytics & Reporting

• Track, analyze, and report on campaign performance metrics.
  
• Provide actionable insights and recommendations to improve overall performance.
  

Requirements

Qualifications

Required Skills

• Google Ads Expertise: Extensive experience with SEM and additional Google Ads platforms like Shopping, PMAX, and Demand Generation.
  
• Social Media Ads: Proven success in managing Facebook and Instagram advertising campaigns.
  
• Creative Collaboration: Basic proficiency in tools like Photoshop, Illustrator, or equivalent for creating mock-ups.
  
• Data-Driven: Strong analytical skills and experience with reporting tools to optimize campaigns.
  
• Remote Work: Comfortable working through a remote virtual machine environment.
  

Preferred Skills

• Familiarity with other advertising platforms like TikTok Ads, LinkedIn Ads, or Pinterest Ads (nice-to-have).
  
• Experience with Google Analytics, Tag Manager, and conversion tracking setup.
  
• Basic understanding of ad copywriting principles and A/B testing.