This is a remote position.
Job Highlights:- Contract type: Independent Contractor
- Job Title: Digital Marketing Specialist
- Job Type: (20 hours per week)
- Potential to Transition to Full-Time: Within one month, based on performance
Work Hours:
- Monday to Wednesday: 10:00 AM – 2:00 PM
- Thursday and Friday: 2:00 PM – 6:00 PM
Location: Remote
Job Summary:
We are seeking a skilled and motivatedDigital Marketing Specialistto join our dynamic team. This role is initially part-time with a clear path to full-time employment for candidates who excel. The ideal candidate is creative, detail-oriented, and capable of managing multiple digital marketing channels while driving business growth.
Key Responsibilities:
Social Media Management
- Oversee and manage all social media platforms (Facebook, Instagram, LinkedIn).
- Create and post daily content, including reels, single posts, carousels, and stories.
- Use appropriate headings, hashtags, and strategies to maximize engagement.
Content Creation
- Design and edit graphics and videos using Canva (access provided).
- Develop high-quality visuals and videos tailored to brand guidelines.
LinkedIn Outreach & Lead Generation
- Implement effective LinkedIn outreach strategies to generate leads and foster connections.
Email Marketing & CRM Management
- Manage email campaigns through HubSpot.
- Maintain and organize the CRM database for effective marketing efforts.
Advertising Campaigns
- Create, manage, and optimize Facebook Ads to achieve business objectives.
- Utilize Google Ads to drive traffic and boost conversions.
Search Engine Optimization (SEO)
- Implement SEO strategies to optimize website content and structure for increased traffic and better search rankings.
- Research and apply keywords to improve visibility.
Google My Business Profile Management
- Optimize and manage the Google My Business profile to enhance local visibility and drive traffic.
Reporting & Analytics
- Generate weekly reports to analyze performance across social media, email campaigns, ads, and SEO efforts.
- Use data insights to improve strategies and outcomes.
Website Management
- Update and maintain the WIX website.
- Add new pages, promotions, blogs, and other content.
- Write and upload digital products (e-books, magazines, etc.) to the website for sale.
Requirements
- Proven experience as a Digital Marketing Specialist or in a similar role.
- Proficiency in social media platforms, including Facebook, Instagram, and LinkedIn
- Graphic and video editing experience, preferably with Canva.
- Familiarity with LinkedIn lead generation techniques.
- Experience with email marketing and CRM tools, especially HubSpot.
- Knowledge of Facebook Ads and Google Ads management.
- Strong analytical skills to interpret data and generate actionable insights.
- Experience managing WIX websites, including content updates and blog uploads.
- Expertise in SEO strategies and implementation.
- Experience managing and optimizing Google My Business profiles.
- Excellent written and verbal communication skills.
Highly Recommended Skills:
- Expertise in advanced digital marketing strategies.
- Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
Benefits
Independent Contractor Perks- Permanent work from home
- Immediate hiring
- Steady freelance job
Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
ZR_18342_JOB
