Digital Marketing Specialist - Client: Real Estate
Department: Boutique Client
Employment Type: Part Time
Location: LatAm - Argentina
Reporting To: Client via Magic
Compensation: $5.00 / hour
Description
About the ClientOur client is an established real estate agent in Houston, Texas, focused on helping clients buy and sell properties in the local market. They are partnered with a leading real estate brokerage and are committed to providing exceptional service to their clients. They are seeking someone who can take full ownership of their digital marketing initiatives to help grow their business in the Houston market.Why this role exists
Our client needs a Digital Marketing Specialist to take full ownership of their social media presence, as they currently lack the time and expertise to manage these channels effectively. The real estate agent needs an experienced digital marketer who can take ownership of their social media strategy, create engaging content, and build a strong pipeline of potential buyers through various digital channels. This role is crucial for positioning the agent as the go-to real estate expert in Houston while maintaining consistent engagement with their audience.
The Impact you’ll make
Social Media Management & Growth- Create and schedule engaging image and video content across Instagram and Facebook
- Develop and maintain a consistent posting schedule
- Engage with followers and relevant content to grow organic reach
- Monitor and optimize social media performance metrics
- Design and implement lead capture strategies through social media
- Set up and manage automated DM systems for lead qualification
- Build and nurture a community of potential buyers
- Convert social media engagement into qualified leads
- Produce high-quality visual content for social media platforms
- Develop content that positions the agent as a local real estate expert
- Create engaging captions that drive audience interaction
- Maintain brand consistency across all digital channels
- Respond to social media messages and comments promptly
- Engage with relevant local content and accounts
- Monitor and participate in local real estate conversations
- Build relationships with potential buyers through social media
Skills, Knowledge and Expertise
Required:- Minimum 2 years of experience in digital marketing, specifically social media management
- Proven track record of growing social media accounts and generating leads
- Excellent written English communication skills
- Experience with content creation tools and social media management platforms
- Understanding of social media best practices and current trends
- WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
- Expert-level knowledge of Instagram and Facebook business features
- Strong creative skills in visual content creation
- Excellent copywriting and communication abilities
- Self-motivated and proactive approach to problem-solving
- Ability to work independently and take ownership of projects
- Data-driven decision-making skills
- Innovation and willingness to experiment with new strategies
- You are passionate about real estate and digital marketing
- You thrive in an independent work environment
- You are results-oriented and driven by metrics
- You enjoy creating engaging content that tells a story
- You are excited about trying new marketing approaches
- You take initiative and can lead projects with minimal supervision
Work Setup:
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
- Monday to Friday from 9 AM to 1 PM CST (Central Standard Time)
- 20 hours a week
- $5 per hour
- No benefits package included
Argentina
